Sunrise co-host David Koch and Sam Armytage have defended themselves against an article that claimed he 'humiliated' her in an online fashion segment.
The response was sparked after Mamamia Editor-in-Chief Jamila Rizvi posted the article on Twitter with the comment, 'Dear Kochie. Presenting your co-host with a stripper pole live on air is so far from the realm of OK.'
Koch slammed the Mamamia article claiming that it made him out to be 'an old grub'.
WATCH SAM'S 'STRIPPER HEELS' CONTROVERSY VIDEO HERE...
Koch was quick to respond and point out that some parts of the article had been amended after publication, including the claim that Koch 'did it live. On the air. In front of four hundred thousand odd viewers.'
The video is part of a daily online segment called,'Sunrise Style', which outlines what the hosts are wearing each day.
It is filmed during ad breaks of the shows taping and is ad-libbed.
In the video, Sam talks about receiving comments about her new shoes looking like 'stripper heels' as Kochie walks in on cue with a pole.
After claiming that his post had been banned from the Mamamia article he took a screenshot of his reply and sent it out to his 82,501 Twitter followers.
In a matter of hours he received over 100 retweets and @JamilaRazvi began trending in Australia.
Sam Armytage also took to Twitter and radio to respond to the article after it stated that she appeared 'uncomfortable' with the situation.
She also coined the hashtag #strippergate as she donned her 'afternoon shoes' in a tongue-in-cheek tweet.
Sunrise Executive Producer Michael Pell laughed off the media attention saying, "It's just a bit of fun. It certainly gave us all a good laugh. If any strippers have been offended by this video, we sincerely apologise."