Taxi drivers may be sacked for having smelly, dirty cabs and not knowing their way around under a new industry initiative to improve services.
Customers will have the opportunity to scan an in-cab sticker with their mobile devices to take part in an online survey and log their satisfaction levels.
Melbourne taxi drivers could be sacked if they fall below a weekly average of 65 percent satisfaction three times, according to the director of operator Taxi Link, Harry Katsiabanis.
"If you come in (under 65 percent) once I train you, I'll send you back out. That is your first strike," Mr Katsiabanis said.
"If you strike again, I'll train you again, but if you strike a third time I won't offer you any more shifts. I don't want you."
Should cabbies be face on-the-spot surveys?