Gendered marketing limits our children’s right to determine their own idea of fun! Play Unlimited hopes to raise parents’ awareness of the narrowing impact gendered marketing can have on children’s perspectives about what it is and isn’t ok to like or play with as a boy or a girl. Kids shouldn’t learn that certain toys are off limits for them because of their gender.
Kids benefit from participating in a wide range of play experiences, honing different skills as they develop and learn about the world. All children should be encouraged to learn without limitations based on their gender, free from stereotypes aimed at discouraging equal access to all toys for everybody.