Wednesday, July 1: 4pm AEST.
The global pandemic and tough economic conditions have pushed brands and marketers to their limits. Whilst it looks like we're coming out the other side, the sentiment is one of cautious optimism.
In this two-part Trends Decoded series, we're bringing together leaders from all sides of the industry to give a practical guide to successfully navigate these challenges.
In Part 1 Keith Weed, legendary marketer and former Global CMO of Unilever, will share his decades of wisdom in navigating economic crises in a live fireside chat with Yahoo Finance Editor-in-chief Sarah O’Carroll. He'll share tips on marketing out of recession, protecting budgets, and leading with purpose.
He'll then be joined by top marketers from KFC and Seedlip for a panel dissecting changing consumer behaviours, what is here to stay and how they are navigating the new marketing environment.