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He has been with Seven since 2000, when he was executive producer of the network's pre-Olympics program Follow the Flame. He was responsible for providing live coverage of the Olympic flame's passage into Sydney.

Adam was handed control of Sunrise at the beginning of 2003 and immediately overhauled the format, shifting the focus from a short news bulletin to a serious contender for the morning audience. It would quickly become Australia's top-rating breakfast show, re-writing many of the rules of television while turning its hosts into household names. He would later extend the format to Sunday mornings, introducing the top-rating Weekend Sunrise.

At the beginning of 2005, Adam was Channel Seven’s executive producer of Reach Out to Asia, a historic joint production between Seven, Nine and Ten to raise money for the tsunami relief effort. Adam was in charge of the primetime concert on the steps of the Sydney Opera House.

Seven also gave him the job of celebrating the birthday of Australian television. TV Turns 50 was a live extravaganza from Sydney's Star City Casino, watched by almost 2 million people.

In 2006, Adam created The Morning Show, which instantly became the number one program in its highly competitive slot.

In that same year, Adam was selected to be personally trained by Al Gore as one of his Australian climate messengers. Around the same time, FHM Magazine declared Adam the second most influential Australian aged 30 and under. A year later, he was a finalist for GQ Magazine's Man of the Year.

Prior to joining Seven, Adam spent time as a producer and reporter with Channel Ten, Sky News, 3AW in Melbourne and 4BC in Brisbane.

He's now 33 and resides in Sydney.