Lego: the reality TV show?!

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"If Monopoly can be made into a movie, why can't Lego be made into a TV show?

Variety reports that reality TV producer Scott Messick has teamed up with the Lego Group to build a series around the popular toy.

Messick has plans to create several non-scripted programs — including a documentary-style show about the "Lego Masters", three men who are paid to travel the world building huge Lego constructions, as well as a game show based on a line of Lego board games released in Europe.

The theme park Legoland could also be the new home of a competition-based reality TV show in which contestants are eliminated on an episode-by-episode basis.

"Lego seemed like such a powerful brand, and I don't think they were thinking about reality TV," Messick said.

Jill Wilfert, Lego's vice-president of licensing and entertainment, added that Messick and his team have "great ideas... that capture and showcase the inherent creativity at the core [of Lego]."

In August, Lego announced that it is developing a live-action movie based on the toys."