If you took a moment to get to know Betty Suarez (America Ferrera), you'd see how sweet, intelligent and hard-working she is. But few people do, because in the world of high fashion Betty is the oversized peg in the petite round hole. When publishing mogul Bradford Meade (Alan Dale) hands the reigns of Mode, the bible of the fashion industry, over to his son, Daniel, he specifically hires Betty as his son's new assistant - mostly because she's the only woman in NYC Daniel won't sleep with. Though this "player" is reluctant to accept her at first, Betty's indomitable spirit and bright ideas will eventually win him over. Neither of them really knows the ins and outs of the fashion world, but the two are a formidable team against those who will do anything to see them fall.